Used in everything from shampoos and soaps, to pizzas and biscuits. Iceland have become the first UK supermarket to ban it from all their own branded produce. Iceland managing director Richard Walker said there was "no such thing" as properly sustainable palm oil. "Certified sustainable palm oil does not currently limit deforestation and it does not currently limit the growth of palm oil plantations," he told the BBC. "So until such a time as there is genuinely sustainable palm oil that contains zero deforestation, we are saying no to palm oil." It's use makes the products its used in cheaper for the consumer, but at cost to the areas, and the wildlife in those areas, in which the plants are grown for the final product. Should the end consumer come first, or the people who are growing and producing the oil?